Water Economics: Navigating the Challenges and Implications of Pricing a Vital Resource

Water is often dubbed the “elixir of life.” But as populations soar, climate patterns shift, and resources are strained, it has become an economic commodity. The economic principles that apply to goods and services in our market are, in many ways, applicable to water. However, given water’s irreplaceable nature and crucial role in sustaining life, its economic management poses unique challenges. Setting Water Prices: A Balancing Act Establishing the price of water is a challenging… Read more »


5 Reasons Why A Scientifically Generated Irrigation Schedule Is Best For Your Landscape

A lush, vibrant landscape that flourishes requires more than just a green thumb. It demands a scientific approach to irrigation. Unfortunately, making all the calculations needed to properly schedule irrigation is a time-consuming task only a few understand. If you need help understanding that, check out the video at the end of this article and see what goes into adequately scheduling irrigation. However, utilizing a scientifically generated irrigation schedule can optimize water usage, promote plant… Read more »


Conservation Saves More Than Just Water At Red Rock Country Club

The Red Rock Country Club and residential community is one of the prime places to live, golf, and enjoy in the Las Vegas area. With two Arnold Palmer signature courses, a clubhouse, spa, tennis facility and a wide array of luxury homes, the club and master-planned community is a big draw for Las Vegas residents and visitors alike.

The Conservation Challenge

Unfortunately, Red Rock was also a big… Read more »


Celebrity Sightings at Starbucks

Starbucks is always a great place for people watching, but the location at the Commons in Calabasas is especially good for celebrity watching. I’m really more of a Peet’s person, but since this Starbucks is just across the freeway from ValleyCrest Corporate headquarters, I make an exception when I’m at the office.  I have seen many celebrities at the Starbucks, but you can imagine my surprise when I walked in and saw Britney Spears sitting with Brad… Read more »